Initially the pickups were Gibson, rewired as four-conductor and potted. The new management has reintroduced BC legacy models such as the IronBird and Stealth. Rich Facebook page announced a change in ownership. B.C Rich was later licensed to Praxis Musical based in Orange, California until 2018. The company briefly switched owners in the 1990s before being acquired in the 2000s by Hanser Music Group, a distribution company based in Hebron, Kentucky. Rich instruments were custom-made in the US by Ron Estrada whereas the mid- and low-end models were produced in different countries in Asia. Rich gained a broad exposure with the popularity of heavy metal and has often been linked to that music scene. The company started making electric guitars in the 1970s. Rich is an American brand of acoustic and electric guitars and bass guitars founded by Bernardo Chavez Rico in 1969. Controls include a separate bridge and neck volumes, a master tone, and a three-way toggle.B.C. The neck also features a 43mm graphite nut, a dual action truss rod, and their traditional 3-per-side headstock with the old school trinity logo and die-cast tuning keys.Įlectronically, each guitar is fitted with the BCR1983 - Classic Reissue humbucker pickups in the neck and bridge positions. The 24 5/8” scale neck features a glossed modern “C” shape, 12” radius rosewood fretboard, jumbo frets, and BCR diamond white pearl inlays. The NJ Retro’s feature a maple neck-through-body with mahogany wings in either a Ferrari Red or Cherry Sunburst pearl finish. The NJ Retro series is available now through dealers and distributors worldwide. This series includes the Warlock, Mockingbird, and Bich models. These electric guitars are a throwback to the classic 1980s NJ models built in Nagoya, Japan. (PRESS RELEASE): After many requests, BC Rich Guitars releases the NJ Retro Series.
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